There is so much coming so fast from so many corners that nobody can possibly keep track, much less ever, ever try using it all.
Money is flying into ventures that most people east of Palo Alto, Calif., would find incomprehensible. Dash Navigation got $17 million from high-profile venture firm Kleiner Perkins Caufield & Byers. Dash bills itself as a "social network of traffic data" — allegedly getting cars to wirelessly talk to each other about where they are and reporting to the network if they're wheezing through bumper-to-bumper traffic.
Hard to say if it will work, but if you add "social network" to anything right now, you can get $17 million. Walk into a venture firm's office and say, "I've got a social network for hermits." Boom. Seventeen million dollars.
Which is crazy, because no one needs millions of dollars to build a consumer Web business anymore. In fact, that's why there are so many new sites. Creating a complex site is way easier and probably 10 or 15 times cheaper compared with six years ago, tech entrepreneurs say.
At the same time, ad dollars are rushing to the Web. David Court of consulting firm McKinsey says, "In the next 24 months, we will see demand for online advertising actually outstrip the supply." That's why we're getting so many consumer websites: They're easy to build and a booming market for ads.
Pretty soon, neighborhood kids will stop setting up lemonade stands and instead build Ajax-driven photo-tagging recommendation engines, or some other confluence of buzzwords.
You can tell that some insiders sense a bubble-ishness in the air.
Like, I met with Gordon Gould, a successful, surfer-dude serial entrepreneur who just launched ThisNext. It is social networking crossed with shopping — or, to use his freshly minted buzzword, "shopcasting."
Throughout his presentation, he kept tossing around one overheated catchphrase after another — the wisdom of crowds, the long tail, product discovery — and then, to his credit, apologizing for it. "We'll take ThisNext to the blogosphere — which is a terrible term," Gould said at one point, seemingly tired of his own industry's rhetoric.
Then I met with Tony Conrad, co-founder of the new blog search site Sphere. Bloggers that day were jabbering about a redesign of del.icio.us — a social networking tagging community something-or-other site. And we got talking about the gaggle of sites popping up and how a lot of them seem just too geeky for words.
In this spirited conversation, I made the admission: "And I still don't know what the hell del.icio.us is good for!" Expecting Tony to lecture me on the momentous development that is del.icio.us, he instead grinned, threw up his hand and high-fived me.