The foothills are rising

Keith Teare at edgeio - the search engine for “stuff” riffs off Fred Wilson's 'Deportalization' posting from earlier in the week. I'd recommend going over to read the whole philosophy, but what srikes me is this:

Some of the consequences of this trend are profound.

If the major destination sites want to participate in it they will need to find a way to be involved in the traffic that inhabits the foothills.

Widgets are a symptom of this need to embed yourself in the distributed traffic of the foothills.

and this as the take-away of the month:

There will be no successful advertiser driven models in the foothills, only publisher centric models.

It also wins the award for 'Best Use of Pictures in a Blog Posting, 2006'