Steve Rubel gets the story: Micro Persuasion: Disney.com Re-Launch Has Widgets But Still No Web 2.0.
One of the big features that Iger touted in the keynote are Disney's widgets. Well, Disney.com definitely has widget functionality in Disney XD. It looks and feels a lot like Mac OS X Tiger. Perhaps Disney was influenced by having Steve Jobs on their board.
However, unlike YourMinis or any other similar platform, you can't add your own content. Oddly enough you can do this on My ESPN, also a Disney site. They let you add the RSS feed of your choice.
What's worse, there's no way to take the Disney widgets and embed them in your own site. Just think of how many millions of citizen marketers would be thrilled to do so! I realize this site is targeted for the younger ones, but some of the TV and movie content is for teens. And many pre-teens and teens have their own blogs and MySpace pages. Look at Jeff Jarvis' son Jake for example. He's a wizard.
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