YouTube Case Study: It was the Widgets wot won it!
YouTube Case Study: Widget marketing comes of age - Startup Review Blog.
Viral customer growth due to widget marketing
YouTube allowed users to easily embed any hosted videos on web pages or blogs. This turned out to be particularly popular with social-networking websites, especially MySpace. The inbound links from these ‘widgets’ also helped YouTube increase its page rank on Google, thereby driving traffic via natural search..

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