We've been talking with comScore about measuring widget reach.
[Update: Fred at A VC had this chart from the story]
'Widgets' May Snag More Ads - WSJ.com
New data on viewing photos, videos and music on the Web may have an impact on the way advertisers and social networking sites perceive firms that help create this content.
Nearly 177.8 million people world-wide viewed Web content in April made with online tools from companies that let people post photos, videos and music on other Web sites, according to data that Web-tracking firm comScore Inc. plans to release today.
The comScore data is among the first to measure the reach of companies such as Slide Inc., RockYou Inc. and PictureTrail Inc., which create applications known as widgets that ...
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