Blowing the web apart, Part X

I've long been telling people to fragment their content and throw it to the winds for distribution by the hive mind. Generally they look at me as if I've gone mad. Now Google have come along and told them the same thing, maybe they'll listen. Interesting times.

Google breeders cross widget with ad, create gadget

“Consumers are pulling in content from multiple sources” said Christian Oestlien, a business product manager at Google who is overseeing the new ad program. “It is what we are calling the componentization of the Web. The Web is sort of breaking apart into smaller pieces.”