Google Gadget Ad Network goes live

[I've had a proper look at the subject here]

Andy Beal at Marketing Pilgrim gets the scoop on Google Gadget Ads, where Google Gadgets get to go play in the wider world and pay to be there. This is the start of an widget ad network, something new in the world.

Here’s his rundown on Google Gadget Ads:

• The ads are interactive
• Google Gadget Ads can incorporate real-time data feeds
• Different targeting options - contextual, site, geographic, and demographic
• Built on an open platform - open to anyone
• They can be placed on any web page, including iGoogle
• Detailed interaction reports - track dozens of actions within each ad unit

Andy points out that very few accounts have access at this stage:

You may not be able to create gadget ads in your own AdWords account just yet. Gadget ads require a high level of technical resources to create, and generally also require a high level of support from the AdWords support team. To avoid confusion for users, and to make sure we have appropriate levels of support, gadget ads are currently enabled for a limited number of AdWords advertisers who have created content-rich ads in the past.