Snipperoo: Musestorm offers monetization and mobile widget distribution with new platform

At DEMOfall today Israeli widget company, Musestorm, will launch a new product for building widget and applications of any kind and distributing, tracking and monetizing them. Although one of the early players in the widget space, MuseStorm have been quiet for the last few months as the widget space has accelerated hugely. However, it looks like they have been raising money, opening a west coast office and rebuilding their core product in response to the marketplace.
MuseStorm are, not unexpectedly, joining the Widget Distribution Platform companies along with Clearspring and Google. Competition here will be fierce, but there are differentiating factors and a lot of integration work still to be done. For example, MuseStorm are offering mobile widgets - so far I think only yourminis have the mobile platform in their lineup. MuseStorm are also talking integration of monetization within their platform, something that only Google Gadget Ads have really launched so far.

Content Engagement Platform
MuseStorm are calling their new product a Content Engagement Platform, though to me it looks like a Widget Distribution Platform. The new platform allows users to build content widgets and distribute them through social networks.

Authoring: We provide an editing interface that allows editors to easily create rich media and textual widgets as well as update them at any time
Distribution: Our content distribution fulfills all of your current & future needs: Web, Desktop, Instant Messengers, Mobile
Analytics: Our industry leading analytics stands alone in providing insights into your content distribution as well as every users’ interaction
Monetization: As a key syndication partner we monetize your content via contextual advertising, including the delivery of rich media