Get One Tree

The Talent imitates, genius steals blog looks at the innocent smoothies' marketing, which plants a tree for every carton of drink you buy. They included a widget to show how many trees you've planted:

Buy One, Get One Tree is a lovely initiative where they plant a tree for every specially marked pack purchased and there's a virtual forest where you can see your tree and a treeometer to see how many have been planted. There's even a widget for your blog to show how many you've planted by proxy.

Or as innocent sensibly call it, a virtual badge:

... that you can add to your own web space (your blog, web site etc...it doesn't work on those FaceBook, Myspace or Bebo profiles though we're afraid). The badge automatically updates showing how many trees you have personally donated towards our target. Fancy eh?

But, hello? Doesn't work on Facebook, MySpace (Bebo we can accept, nothing works on Bebo). What year is this? 2006? Get with the program, it's just not good enough now to not give a comprehensive range of options for your widget - especially MySpace and Facebook.
And another thing - I can't show you the widget, because I can't even get it until I've registered one tree. What about giving me a starter widget, strike while the iron is hot and all that.
Good try, five out of ten.

Comments

[Faris]

Very good points mate!