Widgety Goodness: first UK widgetization conference
I'm really pleased to announce that I'm organising the first European widget conference: Widgety Goodness which will take place on Thursday December 6th 2007 in Brighton, UK. Full information and an event blog at the site, http://widgetygoodness.com
Widgety Goodness will look at one of the key emerging online trends: the widgetization of content for social networks.
Widgets have emerged as a key issue of online development during 2007 and look set for explosive growth in 2008. Widgetization offers huge potential as a carrier of marketing, brand and advertising messages into social networks. Successful widgets are viral in nature and are voluntarily taken and embedded in the host website. Widgetization means the breaking up of monolithic content into small packages that find their own destinations. Widgetization puts control into the hands of consumers. Decisions about what content sits where becomes driven by the intelligence of the end user, not by a remote editor.
If 2007 is the year of the widget, 2008 will be the year of the widgetsphere:
1. Widgets are the must have for all applications
2. Widgets can go places that applications can’t
3. The web is fragmenting, widgets shadow that
4. Widgets put power in the hands of the Users (as in User Generated Content)
5. Widgety Goodness brings together the widget and the media industries for the first time
6. Every social network will have a ‘platform’ for widgets by the end of 2008
7. Google has entered the distribution game, followed by everyone else
8. Several billion widgets are served every month
9. Revenue is following distribution into the widgetsphere
10. Many new widget focussed applications will launch in 2008
We've got some great speakers and some great sponsors. If you want to get involved, drop me a line.
There is an amazing 'I'm A Believer' early bird registration deal available on tickets - and if you book through this site I'll throw in an extra discount even for early birds.
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