Forrester's Jeremiah Owyang is watching widgets this year - as we all are. Read the full post - there's a lot more in it, all very interesting and prescient.
What Growth in Widget networks means to the Web Strategist
Expect widgets to act like a network, the span over many different containers like social networks, websites, and blogs. Since widgets are opt-in by the publisher or social network member, it’s a great way to track who’s actually interested in the content. As a result, the opportunity for more sophisticated marketing and advertising moves from carpet bombing to opt-in nearly GPS radar-like accuracy.
This time last year, there were no widgets in Facebook, and now there are over 13,000. I recognize that this is a growth market Widget ad revenue was estimated at about $20 million in 2007, or about one-thousandth of Internet advertising as a whole.
Spending low, but expect growth According to the data (from Comscore) that 6% of internet advertising dollars were being spent on social networks, and only a fraction currently is spent on widgets. Expect that to grow in both camps.
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