How the Web Strategist should approach Widgets

Social media analyst Jeremiah Owyang, interviews Ro Choy of RockYou on widget strategy.

How the Web Strategist should approach Widgets, with Ro Choy of RockYou

If you’re not familiar, RockYou is one of the leaders in what I call the widget network category. They create hundreds of widgets that were initially launched on blogs, then moved to Facebook, and will now be deployed on other social networks that allow development (Bebo, MySpace, etc). Between RockYou and their competitor Slide, they account for 8/10 top applications on Facebook (as I learned from Ren last night)

In this video, you’ll learn about his methodology (which I even discussed last night at the panel as a best practice). He discusses how web strategists should approach widget creation.

How the Web Strategist should approach Widgets

Level 1: Branding: Applications, like Microsites

Level 2: Interaction: Include the brand as part of the experience

Level 3: Custom: Build your own application
Pitfalls to watch out for