What Growth In Widget Networks Means To The Web Strategist

Great post from Jeremiah:

What Growth In Widget Networks Means To The Web Strategist

New players as widget networks emerge
I’m closely watching the widget industry with colleague Charlene Li. This time last year, there were no widgets in Facebook, and now there are over 13,000. I recognize that this is a growth market Widget ad revenue was estimated at about $20 million in 2007, or about one-thousandth of Internet advertising as a whole. According to the new comScore data for November, Slide claimed almost 144 million unique viewers, for a 16% market share, and RockYou claimed a 11.7% share, with 104 million individual viewers. In July, Slide had 130 million individual users, or a 15% share, while RockYou boasted 96 million users, or 11.1% of the total.

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