Max Levchin of Slide opens the Web 2.0 Expo keynotes

Max Levchin of Slide opens the Web 2.0 Expo keynotes » VentureBeat

Li noted that Slide may become more successful in some ways than its host, Facebook.

“Successful social value builders are the ones that build real value,” he said. “If you wake up in the morning and wonder, will they take it away from me, you probably deserve to have it taken away.”

If you build a connection with the user, and they want to use your application, then the social networks can partner more aggressively on revenue opportunities. So long as the context you create is valuable to the advertiser, then it works, he said.