Support for Widget-Enhanced Landing Pages
ion interactive Launches Support for Widget-Enhanced Landing Pages.
- ion interactive, a leading post-click marketing company, unveiled the latest version of LiveBall, its landing page management software-as-a-service. This new release includes extensive support to enable non-technical marketers to plug in widgets and other existing web applications into their landing pages.
'Widgets have become the de facto method of distribution for dynamic content and applications that can be embedded in a web page,' said Scott Brinker, ion interactive president and chief technology officer.
In the context of landing pages, relevant widgets can include RSS feeds with up-to-the-minute news and announcements, product features, and special offers. More interactive widgets can be things such as calculators, polls, and promotional games.
With LiveBall's widget support, companies can take advantage of plug-and-play features through widget distributors and platforms such as WidgetBox and Sprout, or widgets offered by complementary sites and services, such as live Twitter streams. Alternatively, companies can build their own custom widgets using Javascript.
LiveBall delivers several advantages with its widget support including:
- quickly add a widget to professionally designed landing pages, while adhering to brand standards, using LiveBall's custom page templates;
- change widgets on-the-fly based on the actions or profile of individual respondents through LiveBall's 'advanced rules';
- extend widgets to 'tag' or 'convert' respondents based on the way people interact with them by passing in tracking information from LiveBall.As part of this release, LiveBall has also expanded its support for iframes. An iframe is a separate 'inner' web page that can be seamlessly pulled into out 'outer' web page so that the two appear to be one unified page. In the context of landing pages, this enables a marketer to pull in existing web applications, such as sign-ups and checkouts, into many different landing pages, each tailored for particular marketing campaigns and niche audiences.
'Dynamic widgets and iframes are one more way we're helping marketers go beyond plain old landing pages in their online marketing,' said Brinker. 'The more relevant content is on a landing page--and the more engaging its presentation--the higher conversion rate it achieves. Widgets can be a great way to inject more creativity and dynamism into post-click marketing.'
Hi -- thanks for the post! Great to see an entire site focused on everything widget. Will definitely share with others.
Posted by: Scott Brinker | June 10, 2008 at 03:22 AM