Widget Funding Gravy Train Picks Up Speed
All Aboard: Widget Funding Gravy Train Picks Up Speed
Mpire Corporation, parent company of the WidgetBucks ad network, has snagged $10 million in a Series B investment round led by Draper Fisher Jurvetson. In all, VC firms have pumped nearly $70 million into widget development companies since mid-May, including the $35 million RockYou picked up from DCM this week, widget analytics firm Clearspring's $18 million funding announcement, and widget-maker Sprout's $5 million pick up.
Matt Hulett, CEO of the less-than-year-old WidgetBucks, said that the company's growth into an ad network that snags 100 million unique monthly visitors across some 20,000 publishers is what attracted the latest investment. The growth serves as concrete proof that the WidgetBucks monetization model--which includes a tech platform that dynamically changes the kinds of ads served based on real-time performance--is viable, sustainable, and most importantly, easy for advertisers to buy into.
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