MediaPost Publications RockYou Adds Video Ads To Widget Network 02/03/2009
Aiming to boost ad revenue, RockYou is adding new video ad formats to its widget ad network that spans social networking and video sites including Facebook, MySpace and YouTube.
The Redwood City, Calif.-based startup said it developed the video ads for widgets in response to advertiser demand for a centralized way to deliver video ads across a range of social media platforms without having to customize ads for each.
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