Say goodbye to the page view

Terry Heaton’s PoMo Blog : Say goodbye to the page view as an ad metric.

Say goodbye to the page view as an ad metric

If your web advertising strategy is built around page views, you’re going to have to find another way to sell. We’ve been saying this day would come for a long time, and today, The Wall St. Journal is reporting that Nielsen NetRatings will drop the page view as a metric to measure web traffic and instead rely more on time spent on a site. ComScore, according to the report, will also begin de-emphasizing page views.

Blogging Tools Survey

OK, here's the survey that Randy Morin is running on his blog, The RSS Blog.

I finally got around to building that blogging tools survey I've been promising. Please complete the survey, the results are available to everyone and I'll compile it into a spreadsheet after the survey is closed in one week. This survey specifically excluded blog search engines, blog hosting services or blog readers.

 

Blogging Tools

1. Which of the following blogging tools have you used? Blogjet Blogthing Chicklet Generator Feedblitz FeedBurner FeedPass Flickr Haloscan Odeo Photobucket Performancing Rmail Qumana solosub YouTube Next >> 2. Which of the following blogging tools do you use regularly (at least weekly)? Blogjet Blogthing Chicklet Generator Feedblitz FeedBurner FeedPass Flickr Haloscan Odeo Photobucket Performancing Rmail Qumana solosub YouTube << Last Next >> 3. Which of the following blogging tools is your favorite? Blogjet Blogthing Chicklet Generator Feedblitz FeedBurner FeedPass Flickr Haloscan Odeo Photobucket Performancing Rmail Qumana solosub YouTube << Last Next >> 4. Which of the following blogging tools have you never heard of before this survey? Blogjet Blogthing Chicklet Generator Feedblitz FeedBurner FeedPass Flickr Haloscan Odeo Photobucket Performancing Rmail Qumana solosub YouTube << Last Current Results

Where in the world?

Track where your visitors are coming from with GeoVisitors, by adding this bit of code:
<a href="http://www.digitalpoint.com/tools/geovisitors/"><img src="http://geo.digitalpoint.com/a.png" alt="MySpace Layout Codes" style="border:0"></a>
to your site, to get this small button:

linked to an annotated Google map like this:

Performancing Statistics

Performancing Metrics gives you metrics and stats.
Add your blog:

choose whether you want to show your stats in public:

add the code:
<script id="stats_script" type="text/javascript" src="http://metrics.performancing.com/tp.js"></script>
So what does it do? Well, it gives you good looking stats through this interface:

I do have a confession to make. The instructions for inserting the code into a TypePad blog (which is what this is) say it needs to be put into a 'Notes' List, which is a very TypePad specific thing. I don't want to be so specific, so I just pasted the code into the entry for today. I'll also paste it into the right sidebar, as with a bunch of other things.

I then noticed that they had instructions for using a TypePad Advanced Template, which is what I use. An Advanced Template essentially just gives you access to the HTML (and TypePad specifc tags). When I read these instructions, they are 25 items long and involved delicate search and editing of TypePad tags. I decided that this is far far too complex for most people and, whatever the quality of the stats, this was probably not going to happen on a large scale. So my experiment is just to dump the code wherever and see what happens. I would suggest Performancing do the same.